Transform Your Roof: Commercial Roofing Trends You Should Know

Sean Baber • May 28, 2024

In the dynamic landscape of commercial roofing, staying ahead of emerging trends is paramount to ensuring the longevity, efficiency, and aesthetics of your roof. As we step into 2024, Baber Enterprises acknowledges the new commercial roofing trends that are shaping roof companies. According to insights from Roofing Contractor , there’s a notable shift towards prioritizing durability and longevity over mere aesthetics, with a rising interest in synthetic materials for their durability, safety features, and environmental friendliness. Let’s delve into these roofing trends and explore how they can transform your roof.

1. Focus on Durability and Longevity : In line with roofing companies changing priorities, commercial property owners are increasingly valuing roofing materials that offer longevity and robustness. Instead of merely focusing on aesthetics, there’s a growing emphasis on selecting materials that can withstand the test of time and weather elements. Roofing contractors are recommending durable options such as synthetic materials, which not only offer superior longevity but also require minimal maintenance, resulting in long-term cost savings.

The roof of a building with a blue sky in the background.

2. Rising Interest in Synthetic Materials : Synthetic roofing materials are gaining popularity for roofing companies due to their numerous advantages. These materials, which include synthetic rubber, thermoplastic olefin (TPO), and polyvinyl chloride (PVC), offer exceptional durability, flexibility, and resistance to environmental factors such as UV radiation and extreme temperatures. Additionally, synthetic materials are inherently fire-resistant and recyclable, making them a sustainable choice for environmentally-conscious property owners.

3. Enhanced Safety Features : Safety is a top priority for roofing companies, and advancements in materials are addressing this concern effectively. Synthetic roofing materials boast superior safety features, including enhanced fire resistance and resistance to impact damage. These properties not only protect the building and its occupants but also contribute to lower insurance premiums and reduced liability risks for property owners.

A man wearing a hard hat is working on a solar panel on a roof.

4. Environmental Friendliness : With sustainability becoming increasingly important in construction practices, there’s a growing demand for roofing materials that minimize environmental impact. Synthetic roofing materials align with this trend by offering eco-friendly characteristics such as recyclability and energy efficiency. Additionally, the manufacturing process of synthetic materials consumes fewer natural resources compared to traditional roofing materials, further reducing their environmental footprint.

5. Technological Advancements : Technology continues to play a significant role for roofing companies in reshaping the commercial roofing industry. Roofing contractors are leveraging their roofing services with advanced tools and techniques, such as drone surveys, infrared imaging, and digital modeling software, to enhance the accuracy, efficiency, and safety of their roofing services. These technological advancements enable thorough inspections, precise measurements, and seamless project management, resulting in superior outcomes for property owners.

Partnering with experienced roofing contractors is essential for leveraging these emerging trends effectively. Roofing companies equipped with expertise in synthetic roofing materials can assess your building’s needs, recommend suitable solutions, and execute roofing services with precision and professionalism. Whether you require roof repair contractors, maintenance, or a complete roofing service replacement, entrusting the job to reputable roof companies ensures that your investment yields long-lasting benefits.

Two construction workers are working on the roof of a building.

At Baber Enterprises, we understand the significance of staying abreast of the latest commercial roofing services and trends. By embracing durable materials, prioritizing safety, and promoting environmental sustainability, we are committed to transforming your roof into a resilient, energy-efficient, and aesthetically pleasing asset for your commercial property.


In conclusion, the evolving landscape of commercial roofing presents exciting opportunities for property owners to enhance the performance and longevity of their roofs. By embracing trends such as synthetic materials, prioritizing durability and safety, and leveraging technological advancements, businesses can future-proof their buildings and maximize their return on investment. Contact a roofing contractor like Baber Enterprises today to explore how we can help you transform your roof and elevate your commercial property to new heights of excellence.

Metal vs. Shingles: What’s the Best Roof for Your Virginia Home?

June 3, 2025
If you’re thinking about a new roof, chances are you’ve typed into Google something like, “Is a metal roof better than shingles?” We get it. As roofers serving Harrisonburg , Staunton , Waynesboro , and homes across Augusta County, we hear this question around the kitchen table all the time. And the truth is — there’s no one-size-fits-all answer. Let’s walk through the real pros and cons of each, so you can feel confident when it’s time to choose. Durability: How Long Will It Last? Metal Roofs: If you want a roof you won’t have to think about for decades, metal is a solid bet. A standing seam metal roof can last 40–70 years. It’s tough against wind, hail, snow, and even fire — which matters with the weather swings we get in Central Virginia. Shingle Roofs: Asphalt shingles usually last 20–30 years, depending on the quality and maintenance. They’re sturdy, but more prone to wear and tear over time, especially after repeated storms or sun exposure. Upfront Cost vs. Long-Term Value Shingles: Shingles are typically less expensive upfront, making them a great choice for homeowners on a tighter budget or those planning to move within 10 years. Energy Efficiency: Shingles, especially darker ones, tend to absorb heat — but new technologies in premium shingles are helping improve this (we’ll get to that in a second) Metal: Metal roofing comes with a higher initial price, but fewer repair needs and longer life mean it often pays for itself in the long ru Energy Efficiency: Which Roof Keeps You Cooler? Metal roofs reflect sunlight and reduce heat absorption, which helps keep your attic (and electric bill) cooler in the summer. Curb Appeal: What Looks Best on Your Home? Shingles: Come in a variety of colors and textures, blending beautifully with most home styles — whether you have a rancher in Waynesboro or a historic two-story in Staunton. Metal: Delivers a clean, bold look that fits both modern and farmhouse aesthetics. It also comes in different panel styles and colors, offering more design flexibility than most people expect. Maintenance and Repairs Shingle roofs may need the occasional repair after storms or years of wear, especially if they weren’t installed properly. Metal roofs require less maintenance overall and hold up longer without patchwork — though denting from severe hail is still possible. 🏠 Need a checkup or patch? We’ve got you covered with reliable roof repairs . ⭐ Best of Both Worlds: GAF TimberSteel™ Roofing System So here’s where things get really interesting — because not all shingle roofs are created equal. At Baber Enterprises, we install the GAF TimberSteel™ Roofing System — a premium metal shingle solution that bridges the gap between traditional shingles and metal roofing. Why TimberSteel™ Stands Out: Built to last with multi-layer durability and industry-leading wind resistance LayerLock™ technology helps seal out wind-driven rain and protect against blow-off StainGuard® Plus keeps your roof looking clean and streak-free Architectural style for eye-catching depth and curb appeal Backed by GAF’s Limited Lifetime Warranty Think of TimberSteel™ as the “luxury SUV crossover" of asphalt and metal— stylish, tough, and ready for whatever Virginia weather throws your way. It's the go-to choice for many of our clients who want the protection of metal roofing with the familiar look of shingles. 🔨 So… What’s Right for You? Want a long-lasting, low-maintenance roof with bold looks? 👉 Go metal . Looking for a trusted, affordable option that still performs well? 👉 Shingles are a smart pick. Want the best of both worlds — top-tier performance with architectural curb appeal? 👉 Consider GAF TimberSteel™. Whatever your situation, we’ll help you figure out what fits your home, your goals, and your budget. 📞 Let’s Chat About Your Roof Whether you're ready to schedule or just want honest advice, the team at Baber Enterprises Roofing and More is here to help. We’ve been roofing in the Valley for three generations, and we treat your home like it’s our own. ✅ Free inspections ✅ Expert guidance ✅ Local crew. No pressure. 👉 Contact us today ›

Maximize Your Shingle Roof’s Lifespan With Proactive Care

By Sean Thurston • May 5, 2025